Merlin Entertainments Group Appoints Tug To Manage Its International SEM Campaign For The Dungeons
December 13, 2009 by admin · Leave a Comment
Merlin Entertainments Group, the World’s second largest visitor attraction operator, with brands such as LEGOLAND, Chessington World of Adventures and Zoo, and Madame Tussauds among its portfolio, will be working with Tug to increase revenue across its Dungeons venues in UK cities (London, Edinburgh and York) as well as The Dungeons in Hamburg and Amsterdam. Tug will initially be optimising the Dungeon’s new websites in the first steps to improve natural traffic volumes. The new sites are scheduled to go live in December 09. Tug will then roll out an SEO and PPC campaign across the five venue sites. The campaign will focus on driving sales through its online channel on lower attendance days while reducing promotional activity for busier days. Prime audiences will be peopl Merlin Entertainments Group Appoints Tug To Manage Its International SEM Campaign For The DungeonsMerlin Entertainments Group, the World’s second largest visitor attraction operator, with brands such as LEGOLAND, Chessington World of Adventures and Zoo, and Madame Tussauds among its portfolio, will be working with Tug to increase revenue across its Dungeons venues in UK cities (London, Edinburgh and York) as well as The Dungeons in Hamburg and Amsterdam. Tug will initially be optimising the Dungeon’s new websites in the first steps to improve natural traffic volumes. The new sites are scheduled to go live in December 09. Tug will then roll out an SEO and PPC campaign across the five venue sites. The campaign will focus on driving sales through its online channel on lower attendance days while reducing promotional activity for busier days. ?Prime audiences will be people who live within a 2 hour drive of the Dungeons venues. Caroline Hepworth of Merlin Entertainments Group said: “The Dungeons continue to be one of Europe’s most visited attractions since The London Dungeon first opened its doors to the public in 1975. We want to make it easy for people to find us online when searching for exciting days out but also manage the flow of visitors to our venues. Tug will be using its expertise in leisure industry digital marketing as well as knowledge of the UK and European markets to help us achieve this.” Nick Beck, Managing Director of Tug said: “This is a very exciting project. Merlin Entertainments has developed the Dungeons into an established and recognised brand. The team at Merlin understand the importance of digital marketing to help drive sales and target markets. They have given us a very specific brief and we are looking forward to working with them over the coming months.”
Marinentateinmentsugurupu the world's second largest tourist attractions operators are among its portfolio Legoland, Chessington World of Adventures and Zoo, with brands such as Madame Tussauds and the British cities, Dungeons Place (between London and the tug of war to increase profits, Edinburgh will be working in New York) as well as Hamburg, Amsterdam Dungeon.
Tractors, first the optimization of the new dungeon sites in the first steps to improve the natural traffic. The new locations are planned to go live in the 09th December. Tug It then identifies an SEO and PPC campaign in the five locations venue.
The campaign will focus on driving online sales through the channel of the lowest days present while reducing promotional activity for the busy day. Prime public will peopl
Entateinmentsugurupu DungeonsMerlin Marinentateinmentsugurupu tug is appointed, among its portfolio Legoland, Chessington World of Adventures and Zoo, the world brands such as Madame Tussauds and the two largest tourist attractions operators, tug of war international cities in the UK are working on how to manage SEM campaigns (London, Edinburgh, New York) as well as Hamburg, Amsterdam Dungeon and improve its profitability between Dungeons venue.
Tug will initially be optimising the Dungeon’s new websites in the first steps to improve natural traffic volumes. The new sites are scheduled to go live in December 09. Tug will then roll out an SEO and PPC campaign across the five venue sites. The campaign will focus on driving sales through its online channel on lower attendance days while reducing promotional activity for busier days. ?Prime audiences will be people who live within a 2 hour drive of the Dungeons venues.
Caroline Hepworth of Merlin Entertainments Group said: “The Dungeons continue to be one of Europe’s most visited attractions since The London Dungeon first opened its doors to the public in 1975. We want to make it easy for people to find us online when searching for exciting days out but also manage the flow of visitors to our venues. Tug will be using its expertise in leisure industry digital marketing as well as knowledge of the UK and European markets to help us achieve this.”
Nikebeike tug of war, Managing Director, said: "This is a very exciting project. Merlin Entertainment has developed into a recognized brand building and underground city. In the Merlin team to understand the importance of digital marketing to help boost sales and target markets. They gave us a very specific brief, and we look forward to working with them in the coming months. "