Google Adwords Bidding

Way bac? in the early days of t?e Internet around 1998-2000, y?u would just simply setup ? Pa? Per Clic? Account at Overture, manually load your keywords o? use a Spreadsheet and st?rt a bidding ?ar. You could start bidding as low a? a penny p?r cli?k, and you would actually ?how u? close to the top on ? lot ?f keywords. Those were the days ?f the W?ld Wild West and anyone back t?en could make ? sm?ll fort?ne.When Google came on the ?cene in 2003, it was sort ?f lik? th?s at f?rst. Then over time th? costs pe? clic? started ?ising, then ?ther factors came into play lik? the Google Quality Score. Most amat?urs ?anting to enter the Pay Per Click Gam? a?e doing ?t all wrong. of the Biggest Google Adwo?ds Misconceptions:1.) Googl? AdW?rds ?s not an auction where the person w?o ?ays the most p?r click automatically wins. This game i? m?ch ?ore complicated than this.) The p?rson holding the #1 Posit?on does get th? most cli?ks, however, t?is ?s hardly t?e most profitable position to be ?n. Rig?t no? it’s paramount to understand th? b?lance ?etween th? be?t posit?oning, the number of clicks y?u want to ?eceive and the p?ice y?u ar? willing to p?y f?r ea?h clic? to ensure maximum profitability.G?ogle Quality Scor? Explained It’s possible for someone t? bid $.75 ?er click and get thei? ad showing higher than ?omeone who is pay?ng $7.50 ?er click. And if you are just starting out with Google Adwords and d?n’t have some s?rious mentoring, as well as th? ability to understand somewhat abst?act concepts, ?t will be next to impossible for the ave?age person to figur? all of th?s o?t ?y the?selves.What Determine? Your Google Quality Score? Yo?r Quality Sco?e ?s defined by 3 ma?n fa?tors.1.) Click Through Rate – This i? how often people cl?ck on y?ur ?d. This is defined ?s a percentage of n?mber of total impressions verses ad clicks. The higher y?ur Click Th?ough R?te or CTR the bett?r y?ur ad i? ?nd th? better score Google assigns it. Thi? dynamic alone mak?s ?p 60 P?rcent of your Google Quality Score.2.) Ad Relevancy – Google will look at ?our ad, and their Search Engine Spider? will follow the URL at th? bottom of ?our ad to your Landing Page or Sq?eeze Page. They will check t?e relevancy of this pag?, by determin?ng if your target ke?word is plac?d on yo?r landing p?ge, ho? often it is plac?d and if it i? placed in all of t?e right place?. This dyn?mic acc?unts for 20 Percent of yo?r Google Quality Score.3.) Landing P?ge or Squ?eze Page Quality – T?is ?rocess ?s don? not onl? t?rough the Google Search Eng?ne Spiders but by a m?nual ?eview as well. The automated part of t?is process ?s when the Google Spiders che?k certain elements of yo?r destination ?age such as t?e Privac? Policy, Te?ms & Condition? and Cont?ct Us page to se? if t?ey ar? pres?nt. These pages d?fine ? quality website som?one would like t? visit.Checking Fo? Bouncebacks The Google Spide?s also check for Bouncebacks. Bounce?acks a?e basically when ? visito? lands on your page and lea?es instantly ?r within ? f?w seconds. S?metimes thi? is kno?n as the “Bo?nce Rate”. Th?y usually le?ve ?y hitting the back ?utton ?n the?r browser or just closing the?r browser.
This usu?lly ?appens bec?use th?y th?nk your webs?tes stinks or it ?s not relev?nt to t?e Ad K?yword the ?isitor just clic?ed on.When dev?loping y?ur Squ?eze Page or Web?ite its imperative that it b? totally relevant to the keyw?rd you ar? bidding on. This ?ill kee? the? on th? site, in addition to capturing leads and making sales for your busines?. Landing Page and Squeez? Page Quality ?ount fo? the final 20 Percent of you? Google Qual?ty Score.How to Determine Exactly Where Google Places Your Ad Y?s th?re is ?n ?ctual process Google has for doing thi?. The? do this by ? process of calculating Ad Rank. Ad Rank ?s you? Qualit? Score ? your Bid Price. The hig?er ?our Ad Rank the higher your ?lacement. So ?s you can see ? higher Quality Score w?ll largely determin? how high your ad will s?ow up.Ho? Your Cost Per Cl?ck i? Dete?mined Yo?r Cost Per Click is measured by the Ad R?nk of the pers?n bel?w ?ou divided by you? Quality Score. T?is is done for all the advertis?rs on th? page except t?e advert?ser in the ?ottom position. They bid one penny less than the advertiser directly above them.This explanation might be to? technic?l for m?ny people t? grasp at first, ?owever if ?ou follow th? logic it mak?s pe?fect sense. But the good thing is t?at y?u don’t really need t? understand this. All ?ou really need to under?tand are two things t? get started.
1.) As you? Quality Score rise?, yo?r ad p?sition will rise and you? cost w?ll g? down.2.) Since Optimizing you? Go?gle AdWo?ds Ad? counts for 60 Percent of y?ur Quality Score, thi? ?ethod is ?y fa? the ?est ?ingle act?on you can take to m?ve you? P?y Per Click Ads higher up in the Search Listings. This can ?nly b? done by s?lit testing ads and seeing which ones pull th? best. And y?u can’t just look at an ad and tell this. What’s not ?bvious at ? gl?nce ?s definitive ?pon ?eal testing.The pro?ess ?f Optimizing Google AdWords Ads ?an ta?e from a couple weeks t? ? few m?nths deending ?n the n?che yo?’re in, ho? much traffic yo? ?an get t? t?ose ads, etc..