Do Outgoing Links Improve Link Popularity? present by top10optimizer.com

Outgoing links refers to links pointing to other sites from your webpages.
This issue of whether outgoing links contribute to link popularity is a hotly
debated issue amongst the search engine optimization community.

The fact is, outgoing links do dilute the Google PageRank rating carried over to
other pages by the rest of the links on the page.

Some SEO experts may not agree with me on this next point, but that?s OK.

I also believe that linking to other relevant websites can also help your search
engine rankings, although it may not specifically help your link popularity as
such. Let me give you an example of why I believe this.

1. Find a subcategory within the Yahoo! Directory. http://dir.yahoo.com

2. Search for the topic of that particular subcategory in a search engine such
as Google. You are more than likely to find the Yahoo! Directory category page
listed amongst the top 30 search results.

Here are some examples:

Search Term: "communications and networking"

Google Search:

http://www.google.com/search?q=communications+and+networking

Ranking: #1

Yahoo! Directory Category:

http://dir.yahoo.com/Computers_and_Internet/Communications_and_Networking/

Search Term: "computer generated art"

Google Search:
http://www.google.com/search?q=computer+generated+art

Ranking: #1

Yahoo! Directory Category:

http://dir.yahoo.com/Arts/Visual_Arts/Computer_Generated/

Search Term: " computer generated music"

Google Search:
http://www.google.com/search?q=computer+generated+music

Ranking: #1

Yahoo! Directory Category:

http://dir.yahoo.com/Entertainment/Music/Computer_Generated/

As you can clearly see, Yahoo! does not offer any substantial content for those
particular topics. It merely offers links to relevant websites. Yet many of its
web directory pages are considered as relevant pages for the search queries
listed.

Is this a fluke? Is this limited to Google, because of its relationship with
Yahoo?

I doubt it very much. Conduct the same search on other major search engines and
you will find the same pages listed amongst the top ranked search results in
those engines as well.

Some astute search engine optimizers have already gotten onto this fact and have
designed links pages to take advantage of this. I have actually landed on these
links pages as a result of a clicking through a top ranked Google listing.

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