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Google AdWords is the world leader in pay-per-click advertising.

The ads show not only with search results of Google, but also with partners including Google search AOL, About.com, and thousands of other websites that publish ads AdWords. Google has an interesting ad ranking system.
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Its Ad Rank is not the bid (the amount the owners are willing to pay a single click), but by the tender and the combination of click-through rate.
In this way, Google is Google earnings ratio of X-tender X from playing in), you can effectively compete with big business opportunities for small advertising revenues, the (maximized. Price is primarily a small ad Click on the basis that competition is a click-through rate can be overcome in any big company can not successfully face.
AdWords ads can only contain 95 characters: 25 titles, and then two 35-character long description lines, and then an obvious URL field.
AdWords is targeting some advertising options Keywords: broad, exact, phrase, or keywords can be excluded.
The matching options define how close the search string entered by a user should be to a keyword selected by an advertiser.

mean, if the advertiser [tennis ball] as a key term (square brackets a phrase has chosen), their ad is displayed only when a user enters Tennis Ball in the search box.
If the provider has chosen
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