The Definitive Brazilian Private Equity Guide: Part I

December 20, 2009 by admin · Leave a Comment 

Someone forgot to tell to Brazil that we are in the midst of the worst global recession in history.

Brazil is quickly becoming a political and economic leader in Latin America and the world. As with the rest of the global economy, Brazil entered into a recessionary period in 2009, but economic data that have been emerging from the Instituto Brasileiro de Geografia e Estatística (“IBGE”) increasingly point to a stabilization in the economy, further suggesting that the country has perhaps been less impacted than other markets in this global recession. After the 4.4% quarter-on-quarter decline in 4Q08 and a subsequent 3.5% decline in 1Q09, the country’s GDP reached US$417.8 billion at 2Q09, up 5.2% from the prior quarter, and projected GDP growth for the second half of 2009 is running at about 4.0% or even higher (see Figure 1).
Many economists point, because from this year's global economic recession, a major barrier to changing trade patterns in Brazil for the first time, China surpassed the U.S. to become Brazil's largest trading partner. In addition, copper and oil prices remained relatively strong, Brazil's commodity-based economy continues to show strong growth in the expansion, consumer spending increased 2.1%, 2Q09, on behalf of 23 quarter. Any Ph.D. in economics can tell you that, on the technical side, it is ginormous.
All this good news will get a clear recognition of the market. Meanwhile, in 2008 Brazil's Bovespa index is down 45.0% or more, Brazil's main index is about 66.7% YTD, up 15.6%, 3Q09 alone, significantly (see Figure 2) is the United States, the Dow Jones industrial average is more than. Similarly, as sovereign bonds, while showing optimism in Brazil, Argentina, Venezuela and other countries for many, and probably more widespread pessimism.
And as if things were not good enough, Brazil is the heavy favorite in 2010 World Cup in South Africa, it is the 2014 World Cup hosts, and it was only the first South American country ever to host the Olympic Games, as are now planning to bring the ultimate sporting event and the worldwide audience in Rio de Janeiro in 2016.
One could say that the things you are in Brazil. Muito bom indeed.
Private Equity in Brazil
With such favorable economic conditions, the buzz in Brazil again starts to converge on the topic of private equity. Like its fellow BRIC countries India and China, Brazil maintains some of the same arguments for the “perfect market environment for private equity.” Hundreds -– if not thousands –- of bankers’ pitchbooks abound with respect to the wonderful opportunities in Brazilian private equity, and we ourselves might be culpable for a few of those. Brazil is the fifth largest country by geographical area, occupying nearly half of South America, and, with an estimated population of 190 million inhabitants, it is the fifth most populous country in the world. It is the world’s tenth largest economy and the largest national economy in Latin America. Brazil boasts a solid and modern financial system that escaped the financial crisis relatively unscathed, an improving and credible legal system, a strong local investor base, robust capital markets, and, perhaps more so than any other Latin American country, there has been a strong emergence of a new middle class. According to the Funda??o Getulio Vargas, a Brazilian research institute, since 2002 Brazil, previously notorious for its extremes in income distribution, is now demonstrating the emergence of this strong middle-class society.
Yada, yada, yada. Unfortunately, pretty much what we heard ten years ago, twenty years ago and every other time the emerging markets in general become a popular topic of conversation. Thinking back to years such as 1994 and 2000, everyone was similarly optimistic about the great private equity opportunities in Brazil and throughout Latin America. When Madonna and the mullet were still cool circa 1994, anything with a pulse in Argentina attracted capital, and through the late 1990s, any Latin American company whose only asset was a domain name very often brought in hundreds of private equity professionals ready to write a check. Where is Argentina today? Don’t ask. Sure, Brazil becomes popular when Maria Bartiromo discusses the great opportunities in Brazil on CNBC, but as anyone that has been in the emerging markets for many years will tell you, the ups and downs of Brazil and the emerging markets in general can be stomach-wrenching to say the least. We love you dearly, Maria, but we didn’t see you in 1995 or 2001, when things were perhaps a smidge less uplifting in the region.
With that said, we do strongly believe that Brazil currently poses significant opportunities for private equity investors, and we sincerely hope that private equity investments in the country take firmer hold than in other times during the country’s history. For Brazilian companies and the Brazilian economy in general, attracting private equity can be an important source for continued economic growth. But what makes now such an opportune time for private equity transactions in Brazil? “Besides the favorable macroeconomic data and the fact that between 65%-70% of all Latin American private equity capital is focused specifically on Brazil, there are many reasons why the current situation in Brazil is different now than in other years. For one, while the financial sector has shown improvement in the last decade, access to capital for the middle-market and growth companies continues to be difficult, and thus the need for private equity as a source of capital for these early-stage and middle-market companies,” said Roger S. Leeds, Chairman of the Emerging Markets Private Equity Association (“EMPEA”), Professor at the School of Advanced International Studies (“SAIS”) at Johns Hopkins University and a former partner at Apax Partners & Co. “In addition, what’s significant about today is that there is a tremendous amount of Brazilian institutional capital being committed to the sector, as one sees pension funds, for example, placing significant amounts of capital in local private equity funds.”
*** Article too long to search for in full. See the link below to read full article
http://www.alternativelatininvestor.com/private2.php

Web site hosting services

December 7, 2009 by admin · Leave a Comment 

If you decided to find reliable web hosting service provider to host your web site you have to arm yourself with patience. Web hosting market sector is overcrowded with all those one-day web-hosting companies, blackening web-hosting industry in general. It is very difficult to pick out and indeed to discover effective web hosting service provider and for this, you should consider a range of specifications such as functional peculiarities of web hosting provider, its stability, reliability, and secure work of its equipment.

What does it mean? To put on your web site in the Internet? What is the nature of the placement of your website on the Internet? Website hosting is the last step of your website, in this step, select the host on which your site? Life?. No doubt that is paid web hosting is the best alternative in this case. It is important right choice if your site is important for you and it is even more important if your website for commercial or business project is done. You can Linux web hosting services or web hosting on a different server platform, including Windows. You will receive qualified technical service, fast loading of your website, you will not be liable to the material from which any advertising, web hosting company in their place. Paid Furthermore, if you chose Web-hosting service, the clients on your web business, you trust them more than if you chose hosting service for free.

So let?s consider two variants:

1) You already have your personal website and domain name registered and your website was previously hosted with another web hosting company. You have a decision to transfer your website to another web hosting provider. How do I start to transfer your site? And how to minimize downtime of your website (the time when your site is not accessible in the WWW?) If you have already chosen your future web hosting provider you should:

If services are forwarded to your new web domain name registration, leave the management of hosting and domain name registrar) Select.

b) If you want to run on web hosting and domain name registration service from one location to ensure that the chosen web hosting provider accepts transfer domain name registry;

c) Ask your web-hosting provider server name. Now after you purchase web-hosting account you can start to sell from your web site.

We proposed changes for your domain name server change at once, because the DNS domain name server will need to update, which may take up to 24 to 72 hours. At this point your name through its website will be unavailable. However, with the web hosting account, we will provide you with a dedicated IP address and you can start running your site and upload your site content (such as through FTP client software through the IP address assigned to your domain name).

2) The second case is when you've just taken a decision on-line site is running. With web hosting account we will contact you with multi-functional web site builder provided that you allow your site under construction for about half an hour. To make your web site, you should register a domain name and upload your website to the web server to assign (if you are in FrontPage, or if you are) your website files on your hard disk or publish web-site made by means of the Site Builder.

Please note that multiplication register domain name will take approximately 24 hours and expire when you access your site using the name. In the meantime, your site must be effective and accessible via IP address to your domain name.

To read more please visit http://www.eskhosting.com

Designing your eCommerce site

November 12, 2009 by admin · Leave a Comment 

In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eye tools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.

Designing an eCommerce site is more than making it pretty. You have certain desired actions you’re looking for from your visitors. You have specific things you want to be sure they see and hopefully act on. Now, there’s some research that can guide your design. Certainly you want your site to look professional, but you want it to do its job as effectively as possible too.

People are surprisingly alike in some of their basic visual behavior. It’s been argued that our evolution as hunter-gatherers has shaped much of our ingrained visual patterns. Whether you buy that particular argument or not there are still important commonalities.

Typical behavior on initially viewing a site is to do a fast scan of the entire visible screen with short focusing periods around the areas that attract attention. First pass tends to include headlines, the page logo, photo captions, subheads, links and menu items. And the big hot spot is the upper left corner of the screen. I haven’t seen any definitive research on whether these patterns also hold for users with native languages that read any way except left to right, but I’m assuming most of you are building sites for left-to-right readers.

The clear message is that your most important real estate is in that upper left area and that the lower right (particularly if it’s below the fold) is the least likely to receive much attention.

How you use your words in a headline, paragraph or link can make a huge difference in your success at capturing a visitor’s attention. The concept is called frontloading. Wherever you can make sure your critical terms appear at the very beginning of headlines, links and other text. It’s still got to make sense, but the first few words are far more likely to be at least scanned then the middle or end of a headline or link or the inside of a paragraph.

The exact same words can have drastically different capture rates depending on their order. You want to maximize the probability that the visitor will read a whole headline or link and then act on it. So put the most significant, enticing words first – the ones that are the best grabbers and convey the subject immediately.

You don’t have a lot of time to mess about. It’s been reported that a typical surfer may be off your page in well under 14 seconds unless something grabs his or her attention fast. Remember the upper-left? You want to do an especially good job with headlines, link and text in that area.

Dropcaps (where the first capitalized letter in a line is in a different, often unusual, font and extends below the normal text base-line), bolding, font changes and color changes can also serve as strong eye-attractors. If you try these techniques you need to be careful that you don’t overuse them (your page will look like a mess), and it’s extremely important that you test whether or not they’re actually doing what you want. Annoying as it may be, running tests is the only way to make sure it’s an improvement.

Do you use lists? Have you made sure that they’re in-line and as close to the left margin as possible? Don’t ever use an outline format with multiple indents. People scan down, not across and they tend to scan close to the left margin. Indent too much and it might as well be invisible.

An interesting testing result that I read somewhere said that somewhere between 10 and 20 percent of site visitors don’t even see centered headlines. Sure they look nice and a lot of sites use them, but if they’re totally missed by even 3 percent of your visitors, you’re paying a major price to look good. Suggestion? Put those headlines up against your left margin.

This also applies to links. Put those links up against the left margin, not inside a paragraph, centered or off to the right. And if you want any clicks on a link, never put it in that nearly unseen lower right area. Might as well just leave it off your page.

How about indented paragraphs? Now there’s a great way to start an argument. Some argue that it attracts the eye, it’s different, few sites use it so you stand out. Others insist that you’re far better off staying left justified and frontloading each paragraph. There’s only one way to resolve it for yourself, yeah, run some tests and see what works with your visitors on your site.

The bottom line is that once you get beyond the basics of placement, frontloading, and left-justified links and headlines, you need to test if you want to fully maximize the effectiveness of your website design. I wish there were a simpler answer too, but in the end only testing will tell you what works best for your site

In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eye tools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.

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